Woodhull is an award-winning integrated architecture, construction, and millwork firm that delivers some of New England’s most thoughtful and beautiful buildings. After a strong multi-year marketing partnership with Anchour, Woodhull approached us for a comprehensive rebrand to better integrate their services and brands, and reposition themselves for future growth.
Brand StrategyBrand PositioningBrand MessagingMarketing MaterialsBrand DesignWebsite DesignBrand ArchitectureCopywritingMarketing StrategyWebsite Development
We aimed to capture the essence of Woodhull’s approach to building in every element of their copy, logo, design, and website. To make it happen, we dove into what inspires and compels a Woodhull building and then explored ways to bring this to life through their identity and digital experience.
From intention to reality
As a design-led firm, Woodhull needed a website experience to mirror the brand’s thoughtfulness and character. We created an adaptive logo to reflect Woodhull’s versatile style and an expanded color palette inspired by the materials used in their homes.
In reworking their branding and messaging, we developed a minimalist identity that would complement their rich photography and brand assets. Together, with the help of a new website and a thoughtful SEO strategy, we generated more leads and organically grew their digital presence.
Building better solutions
Our multi-year partnership with Woodhull has been incredibly successful, fueling significant awareness and growth for the firm. We’ve driven a 7x increase in digital leads and a 5.3x increase in website traffic, cementing Woodhull’s reputation as a leader in the industry. And through it all, Woodhull has continued to deliver world-class, award-winning work for their clients.
7xIncrease in digital leads
5.3xIncrease in website traffic
25xIncrease in social engagement
“Anchour helped us successfully change our direction as a company and develop a strategy to grow. They go above and beyond, they understand our vision, and treat our business as if it were their own. We’ve seen a significant increase in qualified leads, and we know this is largely due to our collaboration with Anchour.”