Walden Local—a premium, pasture-raised meat subscription service—saw unprecedented growth during the COVID-era, when families sought comfort in home-cooked meals and direct-to-doorstep essentials. Their mission resonated during uncertain times and 30,000+ loyal members signed on to receive the finest, hand-selected meats at their doorsteps.
But as the world reopened, people returned to old habits and Walden saw their growth plateau, leaving the company searching for ways to reclaim their place at the table.
By mid-2024, the stakes were high and Walden needed more than a quick fix—they needed a renewed story. A brand revival grounded in their values, and built to inspire the next generation of home cooks, conscious consumers, and change-makers.
Industry
Food & BeverageeCommerce
Services Provided
Brand Strategy & Positioning
Brand Messaging
Brand Identity Design
UX Strategy & Design
Integrated Ad Campaigns
Digital Marketing
Brand Video & Content Production
Website Design & Development
The Big Idea
Bringing purpose back to the table.
Walden Local was never just about meat. It was championing the idea that what we eat, and how it’s raised, can reflect what we value: quality, sustainability, and genuine connection.
The key to their revival was reigniting that purpose, creating a brand that is essential to the lives of its customers. By focusing on honest storytelling, meaningful experiences, and delivering value where it mattered most, we helped Walden Local reconnect with its role: not just as a product in the freezer, but as a presence at the table.
The Way
Rediscovering the soul of the brand.
Our mission was to rediscover what made Walden Local special and build a foundation for sustainable growth—one that reignited passion for the brand while ensuring every resource was used with purpose.
To secure the health of the business, we recommended a bold 75% reduction in their marketing budget. This radical shift sharpened the focus on what mattered most. From there, we rolled up our sleeves and got to work, refining the brand identity, rebuilding the website, and building a smarter marketing plan to drive meaningful growth.
Brand Identity Overhaul
Shepherding the mission
We worked closely with the Walden team to craft a refreshed brand identity that stayed true to their roots and celebrated their values. The new system elevates their commitment to quality, brings their regenerative ethos to the forefront, and deepens the emotional connection between farmer, food, and family.
Website Redesign
An elevated experience
We crafted a modern, intuitive website that raised the bar for the entire member experience—from discovery to checkout. Built to be as functional as it is beautiful, every online interaction is seamless, engaging, and unwaveringly on-brand.
Built on WordPress and fully integrated with their custom tech stack, the new site balances beauty with performance—empowering the team to own, update, and evolve the experience without needing to touch code.
The results
For the first time in years, Walden Local saw measurable, sustained growth. We proved that even with fewer resources, a strong brand and smart strategy can deliver powerful results.
92%Increase in membership growth rate
75%Decrease in marketing budget
79%Decrease in customer acquisition cost
“Anchour is action-oriented. Since we started working with them, we’ve grown every month—after years of decline—and they accomplished this with 75% less ad spend. While many agencies talk in theory, they’re all about executing quickly and delivering tangible impact. They don’t feel like an agency; they feel like part of our company.”