Building the hub
Anchour worked as TPC’s Shopify frontend developer, as well as doing some content strategy, UX, and web design. We started with key marketing pages: homepage, custom landing pages, and the blog, to bring a 1.5 brand look to life. We’d deploy those pages and be ready to iterate once TPC’s rebrand was complete. Then, we’d take data-driven learnings and apply it to a whole new frontend with the new brand.
Pedaling toward success
We integrated in a live product update feed, which immediately became the top clicked element on the page. We also added in editorial content blocks, creating a community of repeat visitors. TPC’s new identity brought the whole experience together, and we worked with their internal UX and Design team to bring their fresh look to life.