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The Beauty of Intention

The Rope Co.

Home goods with heart & heritage

The Rope Co. is a family-owned home goods business based in Maine that is well-loved for handcrafting doormats and baskets from lobster trap ropes. Their leadership team approached Anchour with big aspirations to evolve into a lifestyle brand. Our strategy positioned the brand for long-term growth and scalability by expanding their customer base, increasing eCommerce revenue, and growing brand recognition in a crowded market.


Services Provided


60%Increase in revenue year over year

53%Increase in organic search visibility

37%Increase in average order value

Weaving a quality brand

We delivered an integrated strategy, design, website, and packaging to elevate the online buying experience and The Rope Co.’s status as a market leader. It was important their eCommerce experience and brand reflected the same level of care, values, and attention to detail that they’re known for.

“Anchour is a team of real professionals that is serious about delivering high-quality, creative work. They’re kind, patient, caring and trustworthy, and they listened to our needs. Our sales have increased since working with Anchour, but more importantly, we are now confident with our cohesive brand presence.”

— President, The Rope Co.

Simple delivery tied to intention

We created an identity for The Rope Co. that balanced modern and traditional elements while referencing Maine textures, tones, and colors. This effort lent itself to a warm, minimalist, custom design built on Shopify Plus – and impressive conversion rates.

Impressions that last

The revitalized brand identity paired with a well-executed eCommerce implementation on Shopify has proven to be a winning combination. Online sales increased dramatically, with a remarkable 54% growth in organic search visibility and a 37% increase in AOV. These increases mean that these Maine-made goods are finding their way to more homes than ever before.

Let's work together.