Thinking out of the box
With an audience of over 1 million devoted TikTok fans, Murphy’s Magic already held the key to captivating the curious across the globe. Our goal was to conjure a fresh brand perspective through brand strategy and messaging, craft an unforgettable visual identity, and prepare a custom digital experience that connected with their current base while revealing the magic to new audiences.
Wondrous meets whimsical
Anchour began by developing clear brand perspectives and messaging that would differentiate between their logistics arm, Murphy’s Magic, and their premium consumer products arm, Murphy’s Studio. Both facets of the business were brought to life through whimsical, wondrous, and captivating designs that seamlessly blend modern aesthetics with the allure of magic. We laid out a cohesive and user-friendly web design, tailor-made for their internal development team. This streamlined process set the stage for the complete rebirth of the brand, making them as enchanting as the magic they distribute.