When Murphy’s Magic, the world’s largest distributor of magic and playing cards, was in need of a bit of brand magic themselves, they turned to Anchour. With over two decades of experience serving magicians, magic shops, and toy stores worldwide, Murphy’s Magic recognized the need for a fresh perspective, revamped messaging, and an enhanced digital presence to continue wowing their audience segments.
Industry
RetaileCommerce
Services Provided
Brand StrategyUX + Web DesignContent & CopywritingCampaigns & AdvertisingUI DesignPackaging DesignBrand MessagingBrand DesignBrand ArchitectureBrand IdentityContent StrategyWebsite DevelopmentSearch Engine Optimization
Thinking out of the box
With an audience of over 1 million devoted TikTok fans, Murphy’s Magic already held the key to captivating the curious across the globe. Our goal was to conjure a fresh brand perspective through brand strategy and messaging, craft an unforgettable visual identity, and prepare a custom digital experience that connected with their current base while revealing the magic to new audiences.
Wondrous meets whimsical
Anchour began by developing clear brand perspectives and messaging that would differentiate between their logistics arm, Murphy’s Magic, and their premium consumer products arm, Murphy’s Studio. Both facets of the business were brought to life through whimsical, wondrous, and captivating designs that seamlessly blend modern aesthetics with the allure of magic. We laid out a cohesive and user-friendly web design, tailor-made for their internal development team. This streamlined process set the stage for the complete rebirth of the brand, making them as enchanting as the magic they distribute.
Results
5.3xIncrease in website traffic
25xIncrease in social engagement
