Most restaurant chains pay celebrities to sell a meal. MOD Pizza had a better idea: its stars were already making the pizzas. When MOD launched a menu that gives back, it asked us to tell those stories on TikTok, Snapchat, and Instagram, in time to ride a national campaign already in motion.
Industry
RetailFood
Services Provided
Organic SocialNarrative Video EditingStop-Motion AnimationPost-ProductionPaid Search & Social
A people-first philosophy
MOD hires for second chances. Its squad includes people rebuilding after prison, people with intellectual and developmental disabilities, and young people who need a first break. The first story belonged to Carmen, a squad member in Maryland and the face of a meal that supported Best Buddies. Our job was to show her thriving at work and outside it, with the dignity her story deserved.
Employee hot takes
We turned it around in under a month, and MOD’s creative team said it felt brand new, even though every frame came from footage they already had. That became Squad Stories, a social series of short films and photo stories about people like Robb and Laura, whose friendship started with mentorship behind the counter. MOD kept it going through the fall.
Delivered fresh
When MOD launched the FUNdle, a family meal packed with games, it came back again. We turned product shots and MOD’s illustrated characters into a stop-motion unboxing for Instagram, live on launch day. The work met MOD’s hiring and promotional goals, and the squad got to be the stars.
