![Kate's Butter CPG Marketing Agency](https://www.anchour.com/wp-content/uploads/2023/03/hero-2-scaled.webp)
![Kate's Butter CPG Marketing Agency](https://www.anchour.com/wp-content/uploads/2023/03/kates-butter-mobile-hero.webp)
Kate’s Butter, a Maine-based dairy farm that’s been family-owned for multiple generations, approached us for a rebrand, packaging design, and marketing overhaul. They wanted their brand to reflect their high-quality products and family values while being current and relevant to their target audience.
Rooted in authenticity
We aimed to preserve the authentic, family-based voice of Kate’s Butter, distinguishing them from commercial competitors. We developed a brand strategy to reinforce the home-grown theme, revamped their brand identity, created a brand video to tell their unique story, and designed packaging that stood out on retail shelves.
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The cream always rises to the top
Our design team created an identity and packaging that stood out while feeling familiar, and Kate’s Butter saw a significant increase in sales. We also developed a digital strategy that included implementing CRM marketing, organic social, and partnerships with digital retailers to acquire new-to-brand customers. Due to our work, Kate’s Butter achieved substantial growth in their engagement, traffic, and eCommerce revenue.
112%Increase in organic search
400%Increase in wholesale applications
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