Kate’s Butter, a Maine-based dairy farm that’s been family-owned for multiple generations, approached us for a rebrand, packaging design, and marketing overhaul. They wanted their brand to reflect their high-quality products and family values while being current and relevant to their target audience.
Rooted in authenticity
We aimed to preserve the authentic, family-based voice of Kate’s Butter, distinguishing them from commercial competitors. We developed a brand strategy to reinforce the home-grown theme, revamped their brand identity, created a brand video to tell their unique story, and designed packaging that stood out on retail shelves.
The cream always rises to the top
Our design team created an identity and packaging that stood out while feeling familiar, and Kate’s Butter saw a significant increase in sales. We also developed a digital strategy that included implementing CRM marketing, organic social, and partnerships with digital retailers to acquire new-to-brand customers. Due to our work, Kate’s Butter achieved substantial growth in their engagement, traffic, and eCommerce revenue.