With a memorable name and a plan to disrupt the heating oil market, Heatable came to Anchour looking for a brand that would stand out and make a statement. Competing with New England’s legacy heating companies and conveying trust in a volatile industry would be challenging. Our team provided the strategy and creativity needed to connect with target audiences and bring this bold vision to life. The result? A refreshing, approachable, and enjoyable brand experience for this utility service.
Industry
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“Anchour built a beautiful brand and helped Heatable kill our business goals. We’ve doubled our initial targets, raised those, and are now beating them by over 30%. We’re so thankful for all of their great branding work. It’s now a reality.”
— Heatable
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Power to the customer
Heatable sought to empower homeowners and put control in their hands. That meant creating a brand strategy and approachable identity that conveyed the simplicity and dependability of modern technology while having a trusted and credible team on hand.
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Hitting the target
The resulting strategy, branding, and digital products quickly attracted new customers and equipped the business with all the tools to aggressively take on a traditional market. Heatable doubled their initial targets, raised them, and is now beating new targets by 30%+.
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