Our strategists conducted thorough research and analysis of their client base, understanding how Harriman is perceived and what resonates with their audiences. This allowed us to highlight positive associations and address any misconceptions through messaging. Next, our team crafted an identity system that visualized Harriman’s core focuses: Putting people first, providing integrated offerings, and understanding the work and client needs.
A fresh take
The new brand strategy identified a range of opportunities to better highlight Harriman’s expertise and capabilities, push contemporary messaging, and showcase their diverse portfolio. The updated design system is modern and timeless, with a custom wordmark and minimalist typographic approach.
The new website and identity built new momentum both internally and externally. With their new identity deployed, it has inspired a fresh round of bids, projects, and clients as Harriman embraces a brand and website that matches its excellence in architecture and design.