Dynasty is a fast-growing wealthtech platform that empowers financial advisors to launch and run their own independent firms. Despite offering a best-in-class suite of services, they struggled to communicate their value proposition due to an outdated website and unfocused marketing communications. Dynasty turned to Anchour to refine their brand identity and develop a website to position them for continued growth.
Dynasty needed to better differentiate itself in the market as a modern brand – without abandoning the logo they were known for. Our design team maintained the existing brand mark while crafting a seamless and comprehensive design system to elevate it. We then built a beautiful, intuitive new website that brought it all to life.
Our strategy targeted Dynasty’s mission to empower people with financial freedom and humanized services. To do this — without abandoning their existing logo — we expanded their color palette, graphic system, and art direction to feel more personal and modern.
We streamlined the website experience and aligned it with the brand strategy, making it accessible and confident, and positioned Dynasty as an industry standout. This was crucial in an industry in which trust and knowledge are vital to establishing credibility.
New levels & beyond
We significantly improved their website’s monthly lead volume, organic traffic, bounce rate, and website health metrics. The refocused brand experience made it easier for potential clients to engage, understand, and trust Dynasty and then take meaningful action.