Cracking open the cans of opportunity
We set out to reimagine Baxter Brewing’s entire range of beers, including their year-round classics, seasonal offerings, and highly sought-after limited releases. Through innovative label and packaging redesigns, we breathed new life into these iconic brews. We have also crafted a wide array of merchandise, developed captivating 360-degree marketing campaigns, compelling sales materials, and a bold, new website to showcased the brand’s evolution in all its glory.
“Anchour has exceeded every expectation as our branding agency. What we asked for was an impossible task, but they made it happen. They fueled the biggest leap forward our brand has made since we’ve been established. Our distributors and major food chains are ecstatic about the brand, and we all feel strongly that there’s nothing but good things to come.”– PRESIDENT, BAXTER BREWING
Crafting a brighter future
When Baxter’s new identity hit the market, the results were clear: Mainers (and visitors from afar) gravitated toward the vibrant branding. Revenue increased, cans hopped off the shelves, and customers had a new favorite craft beer to bring to the barbecue. Baxter became the preferred craft beer choice in Maine grocery stores.