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Agren logo on abstract backgroundAgren logo on abstract background

Agren

The family store that beat the big boxes

Retail
  • UX + Web Design
  • Content & Copywriting
  • Campaigns & Advertising
  • Brand Messaging
  • Marketing Materials
  • Copywriting
  • Marketing Strategy
  • Identity Refinement
  • UI/UX Design
  • Creative Campaigns
  • Performance Marketing
  • Search Engine Optimization

Family-run since 1969, Agren is Maine’s largest appliance and mattress retailer. When we met in 2016, it was a beloved local name with slow growth and big-box stores closing in on every side. Ten years later, we’re still Agren’s agency of record, leading strategy, creative, media, and email, while Agren has grown to seven stores, a 53,000-square-foot warehouse, and two more stores on the way.

2x
Business growth since our
partnership began
+105%
Online sales from Google Ads
+49%
Sales from streaming TV
+349%
Email list growth

A game plan for growth

The plan was simple: get every Mainer to believe what was already true. Agren matches box-store prices, then delivers, installs, and services everything with its own crews. So we built the brand around that promise, put it at the top of every ad, and carried it through TV, streaming, search, social, email, direct mail, and the five big sales that anchor Agren’s year.

“We wouldn’t be where we are without Anchour. They are a one-stop shop for us, and they are very responsive. They are big enough to handle everything we need: email, TV, paid search, design, communications, social, website, content, direct mail, and more. Their team develops plans that generate results, and their design and creative services are so much stronger than other agencies. ”

– JASON AGREN, PRESIDENT

Growing into new markets

Every new store starts with a market-entry plan. We map the trade area town by town, start building demand months before opening day, and use online sales from those towns as an early read on store traffic. In Sidney, we introduced Agren to Greater Augusta through a store people already knew as Steve’s. Two years later, it’s Agren’s third-biggest store.

Seeing it all through

We polished and modernized their visual identity while still honoring the essence of their original charm. These revitalized assets were put to work in energetic creatives across all channels. And through a strategic approach to both organic and paid search, we were able to drive exponential growth to a website that had been significantly underutilized over the years.

Outperforming big-box giants

The numbers back it up. Through September 2026, online sales are up 24%, online sales from Google ads have more than doubled, and all four big sales beat last year, by up to 93%. And Agren keeps growing: Sidney joined in 2024, Rockland opens next, then more.

Let's work together.