Dirigo FCU

Dirigo–formerly Rainbow Credit Union–came to Anchour for full marketing strategy and updated creative to revitalize their brand and engage new member audiences. We developed a new name, brand identity, interior design for all branches, collateral, and website design to reflect their fresh and forward-thinking approach. Dirigo (Maine’s motto) means “to lead” and all creative represents this commitment to continued momentum and growth.
DESIGN WEB
The Concept

Dirigo leads the way for Maine's banking with a pioneering spirit utilizing graphic elements that always point forward.

Dirigo FCU
Dirigo FCU
Dirigo FCU

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