Increase in digital leads
The white roofline above the Woodhull wordmark changes shape against a photograph of dark wood siding and trees.
ArchitectureProfessional Services
- Brand Strategy
- Brand Positioning
- Brand Messaging
- Marketing Materials
- Brand Design
- Website Design
- Brand Architecture
- Copywriting
- Marketing Strategy
- Website Development
Woodhull is an award-winning architecture, construction, and millwork firm that has spent more than 20 years designing and building thoughtful homes and workplaces across New England. The work was exceptional, but along the way, we saw its trades telling separate stories. We recommended bringing them together under one brand. Woodhull agreed, and asked us to rebuild that brand from the ground up.
A brand built around design-build.
That recommendation became the strategy. After a full brand evaluation and competitive review, we put design-build at the center: architects, builders, and millworkers working as one team from first sketch to final walkthrough. We organized every service into two clear families, Studio and Builders, and wrote positioning and messaging for the firm at its best.
Clients got one front door to the whole firm. Woodhull’s team got one shared way to describe their work, from the drafting table to the job site to the millwork shop.
An identity and website that let the work lead.
Woodhull’s buildings are the best argument for Woodhull, so the new identity lets them lead. A refined wordmark, an adaptive logo, and a palette drawn from the materials in their homes keep Trent Bell’s photography, and the craft it captures, front and center.
We designed and built a new website around the portfolio, with dedicated pages for residential architecture, commercial work, and construction services, each structured for search. As Woodhull’s architecture marketing agency, we paired it with an SEO strategy that moved the firm from print-heavy marketing to a steady flow of qualified inquiries.
Three panels show Woodhull’s website in motion: an interior photograph expands on the left, the center view pans across a wooded house, and the right panel presents the “In the Dunes” staircase and project story.
Growing with the firm.
With the new brand in place, we turned to growth. We run paid search for each line of work, built around the high-value projects the firm wants most, alongside SEO, landing pages, and social content that shows the craft up close. The growth compounded: 7x more digital leads, 5.3x more website traffic, and 25x more social engagement, from exactly the kind of clients Woodhull set out to reach.
Increase in website traffic
Increase in social engagement
“Anchour understood our vision and treated our business like it was their own. They sharpened how we showed up, and helped move us from print-heavy marketing to a digital strategy that drove a real increase in clients. They’re fast, thoughtful, and care about the work as much as we do.”
— Amanda Cleary, Marketing Manager, Woodhull
