Raised in the two years after launch
HealthcareTechnologyFinancial
- Accessibility Testing
- Brand Messaging
- Brand Design
- Website Design
- Information Architecture
- Copywriting
- Digital Design
- UI/UX Design
- WordPress Development
- Full Stack Development
- Content Management
Most Americans know the feeling: a pile of medical bills from different providers, each with its own portal and its own rules. PayGround set out to fix that with one app where patients can see and pay every medical bill in one place, and a platform that helps providers collect with less friction.
Co-founder and CEO Drew Mercer had a clear vision and a growing product. PayGround needed a brand and website that could win over patients, providers, and investors at the same time, and we became its partner across brand, web, and launch marketing.
Clarity is the product.
PayGround sells simplicity, so the brand had to feel simple before anyone opened the app. We distilled the identity into a clear, friendly system of color, type, and iconography, and rewrote the messaging for two very different audiences: patients who want to stop worrying about their bills, and providers who want to get paid. The goal was to bring some humanity back to healthcare payments.
“The Anchour team are such branding geniuses. We’ve received so much feedback on our brand and website, including a lot of compliments at trade shows.”
– Jana Berrelleza, VP of Experience, PayGround
A system built to scale.
We built a new website around PayGround’s three audiences, patients, providers, and investors, with a clear path for each to the answer they came for. Behind it sits a reusable design system, so PayGround’s marketing team can create landing pages, emails, and campaign assets without starting from scratch.
We put that system to work right away, launching an automated email nurture program and a campaign for PayGround’s new eClinicalWorks integration, which connected its payments platform directly to the electronic health records many practices already use.
From launch to Series A.
The new brand and website launched as PayGround rolled out its mobile app, and they quickly became the company’s calling card. The brand drew compliments at trade shows, and the site kept earning top marks for accessibility, best practices, and SEO years after launch. In the two years that followed, PayGround raised more than $25 million, including an oversubscribed $19.7 million Series A to expand into hospitals and health systems.
Oversubscribed Series A
