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A worker stands on a roof installing solar panels at sunset.

Venture Home

Powering the future of home energy.

Venture began with solar. We helped build the brand for everything that came next.

Our partnership started with a New York solar company ready to grow across the Northeast. As Venture expanded into battery storage and EV charging, we helped bring its full offering together as Venture Home.

Through brand strategy, identity, digital experience, and marketing, we put the home at the center of the story: a home that produces its own power, stores it for later, and gives the people living in it more control.

brand identity

A bigger idea of home.

Venture’s expanding business needed an identity that could represent everything it offered. We built it around the home itself, giving solar, storage, and charging a recognizable symbol to share.

The identity carries that idea out into the world, from billboards and vehicles to the materials homeowners hold in their hands. The company you notice on the street becomes the company you recognize at your door.

Billboard featuring a row of modern wooden houses with solar panels, the text venturehome. We set the standard, and a circular yellow graphic.
Yellow canvas tote bag with a black geometric house icon logo.
A white wedge-shaped pickup truck branded with the text venturehome parked below the words Cash in on the sun.

THE BIG IDEA

Leading the charge.

Venture’s expansion across the Northeast called for a brand that could earn trust in new markets and marketing that could support its sales team. We brought the identity, campaigns, and digital experience together to make Venture’s whole-home offering easier to understand and more compelling to choose.

Our work extended from advertising to the website and CRM, connecting how Venture attracted homeowners with how the team followed up. As the business grew, its brand and marketing helped tell the story of everything Venture could offer.

Three panels showing a house with solar panels, a referral bonus offer of up to $1,000, and a family with a solar-powered electric car and home energy storage.
Two roofers wearing safety harnesses work on the peak of a residential roof.
A presentation slide for Venture Home showing a silver electric vehicle parked under solar roof panels, a worker installing solar panels, and a house at night illuminated by a glowing energy dome.
House with solar panels on the roof and text reading We set the standard SO YOU CAN TOO.
Sponsored VentureHome advertisement featuring a view of Earth from space with the text, Dear Earth, We love you.
A sponsored social media post featuring a meme that reads, Nobody: Absolutely nobody: My roof at 7am: ☀️☀️💰💰 above a photo of a yellow house with solar panels on the roof.
A worker wearing a high-visibility vest carries a large solar panel on his shoulder, with text reading Our in-house team handles it all above him.
A hand reaches for a button labeled Lower My Electric Bill while the text above reads Raise My Standards.
A worker in safety gear carries a large solar panel across a roof under a blue sky, with text that reads, Break up with your electric bill.
A cluster of pale yellow mushrooms is illustrated beside a pink flower bud with soft petals on a black background. Two abstract, solid shapes in muted mauve tones resembling simple, stylized mushrooms on a transparent background.

From possibility to a plan.

We designed and built Venture’s website to make whole-home energy feel real. Solar, storage, and EV charging come together around everyday life, helping homeowners picture what the technology could mean for their own homes.

The experience carries that sense of possibility into the decisions that matter. Product information, payment options, and customer stories give people a clear view of what Venture offers and help them work out what’s right for their home.

Venture Home website homepage displaying a woman sitting on a sofa in a sunlit living room with the text Light it up with whole-home energy and a Get a quote button.
A collage of screenshots from the Venture Home website featuring solar power service options, customer reviews, company statistics, and home energy payment plans.

The results

Growing together since 2019.

3x
Business growth since our
partnership began
7.5x
Increase in monthly digital lead volume
55%
Decrease in digital customer
acquisition cost
142%
Increase in paid search calls
since the rebrand

“They’re truly an extension of our company.”

– Alex Yackery, Co-Founder & CEO, Venture Home
A Rivian electric vehicle charging in a garage next to two Tesla Powerwalls, with text reading: Start referring to begin earning. Up to $1,000 for every install.
A cluster of pale yellow mushrooms is illustrated beside a pink flower bud with soft petals on a black background. Two abstract, solid shapes in muted mauve tones resembling simple, stylized mushrooms on a transparent background.

A brand as ambitious as the business.

Our work with Venture began with a goal to grow across the Northeast. It became a partnership spanning the company’s evolution from Venture Solar to Venture Home.

We helped give that expanding business a recognizable identity and a consistent presence, from the first campaign someone sees to the website they explore and the crew that arrives at their door. Today, Venture has a brand that brings its whole-home offering together, with room to grow wherever the business goes next.

  1. 2019
    We launch the Venture Solar brand as the company grows beyond New York City.
  2. 2024
    Work begins on Venture Home, one brand for solar, storage, and EV charging.
  3. 2026
    Venture Home launches with a new identity, website, and messaging.
  4. Today
    15,000+ solar installs, from Maine to Maryland.
Venture Home website landing page presenting solar energy options including lease, finance-to-own, and purchase plans.

Let's work together.

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