Life in Purchase Intent
Food & BeverageeCommerce
Lifecycle Marketing
Web Design
UI/UX Design
Shopify Development
Content & Creative
Media Management
Analytics & Reporting
Performance Marketing
Digital Marketing
Email Marketing
Retail Media
LesserEvil’s growth story proves that purpose and performance can thrive together. As one of the most beloved better-for-you snack brands, they were breaking into national retailers, expanding their lineup, and welcoming millions of new shoppers. But what had worked before wouldn’t be enough for what came next.
The brand needed a marketing ecosystem that was capable of telling a bigger story, supporting rapid retail expansion, and meeting modern snackers wherever they discover, shop, and fall in love.
Together, we reimagined how the brand connects with modern snackers, bridging storytelling, retail, and digital experience into one connected, high-performing system. Now every impression, email, and CTV spot works together to make the world’s most joyful snack brand just a little more unstoppable.
The Big Idea
Making the good-for-you brand everyone’s craving.
LesserEvil has always been full of heart, a brand built on purpose, optimism, and better-for-you snacking. Our role was to help that spirit scale without losing what makes it special. The answer wasn’t a channel or a tactic, but a system: a connected engine where story sparks emotion, retail meets shoppers in the aisle, search and social capture rising intent, Shopify clears the path to purchase, and lifecycle keeps the love alive long after the first bite.
By unifying brand and performance, we built a full-funnel engine that grows awareness, strengthens intent, and turns new snackers into devoted fans.
Creative Expression
Turning brand charm into digital performance
LesserEvil has become a beloved name in better-for-you snacking, and their digital presence needed to rise to the moment. Building on their existing brand identity, we created a digital style system that introduces warmth, clarity, and personality across every touchpoint. From site structure to lifecycle to retail storytelling, every detail now feels true to the brand’s heart.
Development Approach
Building a Shopify experience that works as hard as the brand
LesserEvil needed the freedom to move faster—launching campaigns, testing content, and merchandising products without waiting on developers. We rebuilt their site with Shopify’s latest Theme Blocks architecture, turning their entire experience into a flexible, modular system.
Every section, component, and template was engineered for speed, clarity, and ease. The team can now build high-fidelity pages in minutes, not days, while the brand benefits from cleaner code, stronger performance, and a platform ready for whatever’s next.
Lifecycle Marketing
Building an owned channel engine that grows with the brand
As LesserEvil’s retail footprint has expanded, the brand needed a retention system that could drive repeat purchases online and encourage return trips in-store. Our goal was to turn every new shopper—no matter where they discovered the brand—into a long-term fan.
We rebuilt lifecycle from the ground up, creating journeys that welcome, educate, prompt, and re-engage with clarity and personality. Every touchpoint feels unmistakably LesserEvil while being engineered to support both DTC and retail velocity.
Cheezmos enters the group chat.
We regularly use simple, interactive SMS moments to build energy around new launches. For Cheezmos, a quick “guess how many are in the bag” prompt drove strong early awareness and pulled thousands of subscribers into the conversation.
6.1% participation rate
1,300+ engagements
Media Approach
Building an omnichannel system that moves shoppers
To accelerate new-to-brand growth, LesserEvil needed a system that connected brand storytelling with retail performance. We built a strategic media ecosystem where CTV drives awareness, search and social convert intent, and retail media reinforces the brand at the exact moment of purchase.
The result is a unified approach that increases household penetration, lifts retail velocity, and ensures every dollar works harder—across every channel, in every market.
The results
We layered retail audience data and programmatic precision to build campaigns that targeted customers of specific retailers, stores, and audiences to amplify conversion and retail velocity at scale.
Lift in Brand Preference
Lift in Aided Awareness
Lift in Purchase Propensity
